Advertising Artwork Guidelines

Advertisers may submit digital art created in the applications listed below. You may send your native application file if you include copies of all high-resolution links (do not embed images!) and all fonts used, unless they have been converted to outlines (preferred). Only OpenType Fonts or Macintosh-compatible fonts will be accepted—remember to include screen fonts with all Type I fonts.

You may also submit your artwork as a PDF file, but it must be converted as described below (see PDF Conversion for WSM). Whichever way you choose, please note that:

  • All artwork should be produced using CMYK color mode and the North America PrePress Web Coated settings. Preserve embedded profiles and preserve numbers.
  • Images should be at least 300 pixels per inch at actual size; line art at least 1200 ppi.
  • Spot colors should be converted to CMYK equivalents.
  • Artwork in ads with bleeds needs to be extended by .125″ on all sides.